Affinity Bean Partners with NC State University

The GO Group is pleased to announce the partnership with NC State University and their Affinity Bean Coffee program. Affinity Bean Coffee is a unique, private label coffee program, designed to help alumni and fans support their favorite college or university. Wolfpack Java is now “pre-selling” at: http://gocoffeestore.com/NC-State-University_c38.htm.

The GO COFFEE STORE offers micro-roasted coffee delivered to your door on a schedule you control! The online store carries a wide variety of micro-roasted coffee including Wolfpack Java “tailgate packs” and 6 Month Subscriptions.

Wolfpack Java is an officially licensed product (LRG) where NC State University receives royalty on all sales. Now all alumni and fans can support NC State University with their purchase of Wolfpack Java. And wake up each morning with Wolfpack Java pride!

VCU Reaches Final Four – It’s Ram-o-licious!

The MADNESS continues as the RAMS of VCU clinches a Final Four berth with a shocking 71-61 Elite Eight win over top-seeded Kansas. It’s history in the brewing! What kind of history, you ask? Many non-power conference teams have made Final Four runs, but those teams never had their very own roast of coffee!

Rams Roast Coffee is micro-roasted daily using the top 1% quality Arabica coffee bean. For every 12 oz. Can or 2 oz. “tailgate” pack sold, a portion of all proceeds go directly to the VCU and MVC Alumni Associations to support programs that help alumni and students.

Be sure to support VCU during their Final Four experience with Rams Roast Coffee. It’s Ram-o-licious!

Buy your VCU’s RAMS ROAST Coffee!

Announcing Coffee Madness: Find Your College or University Today!

Coffee Madness! The name tells all. Coffee Madness works just like other March mania programs, if your college or university wins its match up, your school advances to the next
round. But instead of winning a sporting event, your school wins by having the most coffee
sold and raising those much needed funds.

For every 12 oz. can or 2 oz. “tailgate” pack sold, your college or university will receive over
40% of the proceeds to support their student scholarships and/or general initiatives. It’s
everything you’ve ever wanted in your alma mater and coffee mixed into one.

Find your college or university today and be sure to be part of Coffee Madness. All
collegiate coffee purchases starting March 1st thru April 5th will enhance your college or
university’s chances of winning the hottest coffee tournament around!

Take part in Coffee Madness and support your alma mater!

TTU made ESPN's Top Play of the Day, Yesterday!

TTUSports
http://www.ttusports.com/sports/mbkb/2010-11/releases/1_21_swansey_ESPN

January 21, 2011

"Turn up the lights in here baby, extra bright I want y'all to see this..."

COOKEVILLE, Tenn. -- Junior Zac Swansey had 12 points and five assists in the Tennessee Tech Golden Eagle's upset victory over no. 1 in the Ohio Valley Conference, the Governors of Austin Peay. However, his most important three points of the game came with 2.7 seconds left on the clock and a score tied at 68-all.

After sophomore Terrell Barnes controlled the last of his several offensive boards of the game, he dished the ball to Swansey, who launched a textbook three for the win, with Caleb Brown's hand in his face.

This wasn't the first time that Swansey has pulled through in the clutch for Tech, or in his college career in general. As a freshman at the University of Georgia, he hit a buzzer-beater over Kentucky to clinch the SEC title for the Bulldogs and send them to the NCAA tournament. Just last week, he hit multiple clutch shots to keep TTU in their game against UT Martin, which ended in an eventual 109-105 win for the Golden Eagles in three overtime periods.

"Swansey has always made big plays throughout his career and when the game's on the line, we trust the ball in his hands," Sutton told FOXSports.com after the game. "He has earned that."

"When in doubt, give the ball to Swansey," said Tech assistant coach Russ Willemsen.

Enough said.

Swansey's game-winning shot and the upset over the top-ranked Governors earned him and the rest of the Golden Eagles the top spot on ESPN SportsCenter's Top 10 Plays of the Day:

SportsCenter's No. 1 play - January 20, 2011

Go Dogs! Sip ‘Em

University of Georgia - Georgia Magazine
Bulldog fans can now support their favorite university every morning with a cup of Bulldog Blend. Hand roasted by Athens’ own Jittery Joe’s, Bulldog Blend is available in medium, dark, decaf and fair trade as well as whole bean or ground coffee. Bulldog Blend was created in partnership with the UGA Alumni Association, which receives a portion of the proceeds. Visit http://www.gocoffeestore.com for more information or to place an order.

The Taste of Success: Cleary offering up it's own coffee label

Livingstondaily.com

By Kristofer Karol
DAILY PRESS & ARGUS

Cleary University is taking on Folgers, Maxwell House and other top coffee brands by offering its own private label: Cleary's Cougar Blend coffee.

The Genoa Township school, which also has a campus in Ann Arbor, is partnering with Florida-based GO Group and Georgia-based Jittery Joe's Coffee, offering dark roast, medium roast, decaf and even fair-trade blends online at jitteryjoes.com. A portion of proceeds from sales will go back to the 1,200-student university.

Cleary University President Tom Sullivan said the coffee has only been on the market for a few months. He said the idea came about during discussions with the group responsible for organizing the school's golf outing, GO Group, which also just happened to be getting into the private label coffee business with Jittery Joe's.

"It is something that's more a novelty for folks that remember their experience fondly and to have it on their shelf," Sullivan said, in reference to Cleary alumni. "When the neighbors come over for a cup of coffee, they can give themselves something to talk about."

Sullivan said he doesn't expect the school to reap any big rewards from coffee sales, and that Cleary isn't looking at licensing its name on any other non-traditional licensing opportunities.

"It's not been something that we've been heavily into," Sullivan said. "And I think probably for the institutions that have athletic programs, that licensure is bigger."

GO Group owner Todd Olesiuk said his company has partnered with two dozen schools on the private-label coffee project. Nonprofits and churches have also participated in a program, he added.

"We try to assist the organizations with engaging their constituents, and for every can that is sold or purchased by the constituents, we actually give a portion of the proceeds back to the institution," Olesiuk said. "It's a good winwin situation."

Contact Daily Press & Argus reporter Kristofer Karol at (517) 552-2835 or at kkarol@gannett.com.